10
Sep
07

Idea Struck

I’m swimming in Ideas. I give birth to idea babies all the time, but they feel more like verbal vomits when they arrive. It happens mostly in conversations, then when reading books, magazines or blogs, and then the great ones are in the middle of the night. So it’s time to get some out there & see if any are worthwhile.

Seven years ago I worked in a Dot Com. It was one of those extraordinary times. A virtual gold rush, but only for some. I enjoy the pace, the freshness, the unknown. But the lack of business disciplines got us in the end. Clients weren’t paying nearly enough for the work & the company lacked really innovative staff. Most of the software was ripped & dated.

I worked with one specific client, a film distribution company, on their four sites. It was exciting. Finally putting all my marketing, film and technology ideas to work, plus got to see films ‘for work purposes’ during the day.

When the company was sold for $15million, then collapsed 8 months later and was re-sold for $5, 000 (correct ! ) in Nov 2001. I left to start my own company, importing shoes from Spain and India (hey, I’m a chick!) and did really well for the first few years, then average after that. It’s been fun being in control, getting shoes in magazines and seeing them on people in the street. It’s a case of been-there, done-that & since the change of web to more interactive/ 2.0 I want to be back in it again.

I’m excited by this world. Blogging, Social Networks, & Facebook ! It has potential, it’s already altering business, ideas and friends. When I talk to friends we talk about this new world of web. So I’ll share my thoughts with you lot & hope you’ll do the same.

I value any comments or contributions.


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